In a recent video blog, I sat down with Bill Sands to talk about why Protected Trust works so hard to supply custom solutions to our clients’ needs. In the video, Bill highlighted a story about his cousin, who had approached Protected Trust looking for a solution to modernize his office and meet business goals.
In today’s video, we continue that discussion by comparing finding the right approach to modernizing the office to remodeling a house.
How is Office Modernization Like Remodeling a House? Watch the Video to Find Out:
What You Don’t Know CAN Hurt You
Right at the start of the video, I say that “you don’t know what you don’t know.” When it comes to modernizing an office with new tools and technologies, if you’re not familiar with all of your options and how they can all contribute to your goals, then you won’t be able to make the best decisions. A lack of expertise could entice you to pick a simple solution, even though it isn’t the best one in the long run.
I compare it a bit to remodeling a house. As I say in the video:
“I remodeled my house a long time ago, and I didn’t really know what I was getting into. My dad being an architect, I knew enough about it to be dangerous. And, when I got into the project, I started taking walls down… and found more problems that I didn’t know existed until I tore these walls down.”
While I had a bit of knowledge about the home remodeling process because my own dad was frequently involved in construction projects, my knowledge was only surface-level. So, I had assumed that I was knowledgeable, only to run into unanticipated problems—ones that I could have prepared for better if I had actually been an expert in remodeling homes.
In psychology circles, I would probably be recognized as having suffered from the Dunning-Kruger effect—a phenomenon where having a small amount of knowledge in a subject makes a person think that they’re more of an expert than they actually are. This just highlights how important it is to have expert insight into a task before starting it.
The Decision to Do Things Fast & Cheap, or to Do Them Right
Once I discovered the problems hiding in the walls, I was faced with a simple decision: Do I just patch it up quick to a minimum standard, or do I invest the time, money, and energy to do things right so I don’t have to worry about this again in the next few decades? As I say in the video: “Of course, the right thing to do was to fix it correctly and rebuild it back. I think that’s a decision that happens with a lot of people with things is that you get into something, and some people’s tendency is to just put a band-aid on it or just move past it and pretend it’s not there.”
This is not unlike the decision that Bill had to make regarding his cousin’s request. Basically, if he was shopping based on price alone, we could have simply provided the bare minimum solution that would have gotten out the door and hope it would hold—like slapping a piece of duct tape over a burst pipe and calling it a day. However, he needed more than that.
Instead, Bill took the time to really listen to what the client’s needs were and then create a customized plan to address those needs—both now and in the future. It would take more work, but it was worth the effort.
Doing the Right Thing to Help You Be More Competitive
Why is it that we want to do things the right way instead of just the fast way? Part of it is that we want our clients to succeed and be more competitive. I say it outright in the video: “I think that’s what we have always been about, is taking technology to where you can really use it and take it [to] really help you grow your business—really help you be more competitive. It’s exciting to me.”
Microsoft Teams is one of the tools that I often use to help clients achieve that. However, long-term success isn’t reliant on a single tool or interaction. As Bill says in the video: “It is an ongoing commitment. I think one of the things, if you look at our business over the years, it’s built a loyal customer base because we’ve always been here to help them.”
To put in other words: When our clients succeed, we succeed. By helping our clients actually meet goals and find success, we earn their trust and respect—and thus build a relationship that lasts.
Have Questions? Feel Free to Ask Us!
At the end of the video, I put forth a little challenge to anyone and everyone who watches it: If you have any questions, schedule a meeting or visit our website. I know that you might have a lot of questions, or some unique challenges. However, the best way to get answers and solutions is to ask for help when you need it.
So, feel free to contact us if you need to. We’ll be happy to help you out!